You’ll learn how to analyze your market before launching any ads: which traffic acquisition strategies actually work in your niche, how eCommerce brands scale from $0 to $10M, and what principles global advertisers use to manage massive budgets. This stage will help you see your market position clearly and forecast growth opportunities in advance.

We’ll show you how to calculate customer acquisition costs and profitability at each funnel stage — before spending a dollar. You’ll get practical calculators for online stores and learn how to identify growth points based on numbers, not intuition. This will give you a clear financial picture before launching traffic.

You’ll discover how the ad auction actually works, which mistakes drive up your CPC, and how to build a funnel that directly impacts your ad performance